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Books

  • The Profitability Test

    This book teaches readers to understand profitability in a systematic way, equipping them to provide logically coherent answers to questions about whether a new venture will be profitable, if changes in business strategy will generate an increase in profits, or if “staying the course” will result in continued profitability. Unlike books by business gurus that offer one-size-fits-all advice, this book starts from the premise that you, the reader, are in the best position to make difficult judgments about your business. It shows how to turn these judgments into coherent analysis, presenting state-of-the art theory for understanding business strategy from an economic perspective. The basic building block is the value that is created when the buyer and seller make a deal. In simple terms, if a company is to be profitable, it must make a favorable deal with each and every customer.

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  • Frontiers: Exploring the Digital Future of Management

    We asked 15 leading lights in academia and industry to give us a glimpse into the future of management by contributing essays in response to this question: ñWithin the next five years, how will technology change the practice of management in a way we have not yet witnessed? The authors include some of the world's most highly visible and important thinkers on the intersection of technology and management.

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  • Developing and Leveraging Your Analytics Assets

    A global survey, top-ranked books, and research on offshore analytics providers all offer in-depth insights for executives seeking analytics transformation.

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  • The Analytics Advantage

    Analytics are everywhere in the news, but who is actually using them for competitive advantage, and how? Explore how the intensifying "data deluge" is changing the way managers innovate. Get six of the most read and discussed articles from the analytics archive.

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