Data, AI, & Machine Learning

Large language models are transforming marketing research by enabling faster, cheaper insights through digital twins.

Companies should pare down the customer metrics they collect to focus on those that yield deepest insights.

Stakeholders can use a new typology to classify AI startups based on how they create, deliver, and extract value from AI.

New research shows that large language models increase persuasive behaviors when users question their output.

LLMs offer an alternative to traditional pricing algorithms but require careful prompting and thoughtful implementation.

As AI platforms transform how consumers search, brands that don’t adapt risk becoming invisible to potential customers.

Real-time businesses outperform rivals through shared data, empowered employees, and agile systems.