Data, AI, & Machine Learning

Leaders must shift from assigning blame to building shared narratives of accountability into day-to-day operations.

Large language models are transforming marketing research by enabling faster, cheaper insights through digital twins.

Large language models are transforming marketing research by enabling faster, cheaper insights through digital twins.

Companies should pare down the customer metrics they collect to focus on those that yield deepest insights.

Stakeholders can use a new typology to classify AI startups based on how they create, deliver, and extract value from AI.

New research shows that large language models increase persuasive behaviors when users question their output.

LLMs offer an alternative to traditional pricing algorithms but require careful prompting and thoughtful implementation.