Innovation

Starting the innovation process with open-ended exploration rather than a defined problem can yield more viable ideas.

Salespeople pitching entirely new products fear appearing incompetent. Leaders must stress collaboration over expertise.

Companies can profit by reviving and reimagining past technologies to meet today’s consumer needs.

Companies can profit by reviving and reimagining past technologies to meet today’s consumer needs.

Analogical thinking helps leaders see problems in new ways by importing structures from distant, unrelated domains.

Analogical thinking helps leaders see problems in new ways by importing structures from distant, unrelated domains.

Design teams that have been cut out of strategic conversations must quantify design’s impact to reassert its value.