By applying neural insights to innovation, businesses can create memorable experiences that customers want to repeat.
Innovation
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Think Globally, Innovate Locally
Multinationals must understand the forces driving both digital globalization and localization to optimize innovation.
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Leading Disruption in a Legacy Business
Articulating an emotionally engaging higher purpose for their companies helps leaders drive innovation.
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The Three Internal Barriers to Deep-Tech Corporate Venturing
Research points to three barriers to deep-tech corporate venturing success that chief innovation officers can overcome.
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Better Ways to Green-Light New Projects
Make better choices about which R&D projects gain funding by managing bias and involving more people.
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Break Out to Open Innovation
Mercedes-Benz has embraced open innovation as a way to speed up its internal R&D processes.
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How Collaboration Needs Change From Mind to Marketplace
Advice to help business leaders create the conditions innovators need to develop breakthrough ideas for the marketplace.
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The Transformation Myth
How companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19.
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Winning the Right Game
How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape.
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How Maker Tools Can Accelerate Ideation
Tools used for rapid prototyping can speed product development when used for idea generation.