A New Machine Learning Approach Answers What If Questions
Insights delivered by traditional machine learning models are of limited help when managers need to understand the impact of different choices on business outcomes. Causal ML, an emerging form of machine learning, can help answer what-if questions, enabling managers to explore the potential outcomes of a range of business decisions. Five years of research on companies in several different industries surfaced best practices for implementing causal ML for better-informed decision-making.