Companies need to invest in four kinds of digital capabilities to achieve digital transformation. They must start with a unified digital platform to integrate data and processes across sales channels. They need a way to revamp solution delivery to adapt new technologies into their operations. They need to develop analytics capabilities, which often requires a change in corporate culture. And they need good working relationships and tight integration between business executives and information technology executives.
George Westerman, Didier Bonnet, Andrew McAfee •October 29, 2012