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How Caesars Entertainment Is Betting on Sustainability

Caesars Entertainment uses a scorecard to guide managers in its sustainability efforts. Developing the right scorecard took time, but it gave corporate managers an opening for sustainability discussions. Numbers also showed that the more information hotel and casino guests had about the things the company was doing to reduce energy consumption, recycle waste and rebuild the local community, the better they felt about the company — and the more inclined they were to visit again.

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