Articles

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.

The implications of a chief analytics officer for strategy and for long-term planning.

Four key steps can help a new initiative create value for both the company and the public.

A survey by MIT SMR and Deloitte shows companies starting to derive real value from social business.

It's possible for a company to win a price war by leveraging a specific set of strategic capabilities.

Twitter is helping companies build new kinds of connections with consumers.

Overinvesting in supply chain protection may be more profitable than not investing enough.

In service businesses, there is often a trade-off between productivity and customer satisfaction.

Misguided attempts to improve satisfaction can damage a company's financial health.

Will your next big IT project be on time and deliver what was promised? Maybe — but maybe not.