Articles

Research suggests that a good corporate logo can have a positive effect on customer commitment.

Sustainable paper company Domtar Corporation's innovations in wood fiber are transforming the business.

At LinkedIn, the sales staff has become well-versed in the use of social media tools to open doors.

Recommendation engine StyleSeek is relying on data to drive business decisions — every single one of them.

Nestl̩'s global marketing head Pete Blackshaw talks about the challenges of managing social media.

Public perceptions of corporate irresponsibility are shaped in subjective, yet predictable, ways.

Our fifth annual survey suggests that climate change isn’t yet an urgent issue for most companies.

What motivates volunteers to take part in innovation projects?

Companies are increasingly turning to contests to generate many diverse ideas.

In today's interconnected world, networks for sharing knowledge are increasingly important.