How Facebook is Delivering Personalization on a Whole New Scale
As Facebook becomes more mobile-centric, it's also becoming adept at laying its customer data over brand data and third-party data to create uniquely customized experiences for its users. In a Q&;A, Blake Chandlee, vice president of global partnerships at Facebook, details the power that comes from being able to overlay all that customer information. "Historically, we've never had the ability to have the scale of a mass media along with the personalization that digital provides," says Chandlee.