Articles

Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.

Using a seven-step process, an ice cream retailer substantially improved its social media marketing.

Data-savvy organizations are using analytics to innovate — and to gain competitive advantage.

Executives can overlook questions of identity when seeking synergies from mergers and acquisitions.

Optimizing processes only takes companies so far. Success requires applying data with compassion.

The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?

What determines whether or not an internal social media initiative brings business benefits?

Leaders must learn to address complex problems, think critically and question their own assumptions.

A guide to help boards and CEOs decide which type of CSO is ideal for their leadership teams.

Though online retailers have unlimited trading areas, they must learn where to best find customers.