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Use Your Ambivalence to Make More Ethical Decisions

Being conscious of ambivalence and conflicting feelings of positive and negative emotions has great value: It helps decision makers suspend initial judgments, deflect biases, and integrate contradictory material. Recent studies have found that when people are aware of being ambivalent and understand the cause, they’re spurred to consciously assess the moral aspects of their choices and are better able to resist distracting biases.

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