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A study found that certain marketing techniques can influence a company's stock market valuation.

While network effects do affect market share flows, quality prevails.

What are the characteristics that can help guide companies through disruptive transitions?

Lessons from the successes and failures of many emerging technologies offer a helpful guide in how adoption works.

Should you price a consumer product at a price that ends in 99 cents — or price it at a round dollar amount?

Why have investors been so bullish on companies like Disney? It's their business models.

Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement.

Smart executives are searching out people to send them signals about how their businesses are really being received.

Jim Rogers' official titles are chairman, president and CEO of Duke Energy. But he says those titles boil down to two roles: general and scout. As general, he sets goals for people. As a scout, he gets to meet people, listen to their ideas, and think about all the potentials for his industry. He thinks of his company as a technology company disguised as a utility. Energy has been at the front of innovation, he notes. Duke Energy is a Charlotte, N.C.-based electric power company that supplies and delivers energy to approximately 4 million U.S. customers. Rogers sees the company's job as being a "nimble pioneer" to help usher in new technologies, new public policies, and new ways of thinking about energy directions. Rogers spoke with Michael S. Hopkins, editor-in-chief of MIT Sloan Management Review, about why education is not sufficient to get people to do the right thing, when it's good to give in to risk, and how Duke Energy plans to shift from being a "supplier of electricity" to an "optimizer of use."

Businesses' ability to process numbers in "well-behaved rows and columns" goes back 40 years, notes K. Ananth Krishnan, chief technology officer of Tata Consultancy Services, one of the largest companies in India. In this interview with Sloan Management Review editor-in-chief Michael S. Hopkins, Krishnan explains why figuring out how to mine and process the information in text, video, and audio is the new frontier.