Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.
Marketing
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Should You Punish or Reward Current Customers?
Should you offer your best prices to new customers or existing ones?
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How to Drive Customer Satisfaction
Product selection is one of six significant drivers of customer satisfaction for e-retailers.
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How Companies Can Move Past a Trough of Disillusionment in Social Business
Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.
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How Pharmaceuticals Can Avoid the Side Effects of Social Media
In a highly regulated industry, active social media engagements need to be carefully conducted.
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The Myth About Viral Marketing
Viral marketing is an appealing idea, but it doesn't describe how online adoption usually happens.
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Why Managing Consumer Privacy Can Be an Opportunity
Managing consumer data courteously can be a way to build a good relationship with customers.
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Get Social: A Mandate for New CEOs
New CEOs need to quickly establish themselves and communicate their vision.
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How to Create Brand Engagement on Facebook
What determines whether consumers will "like," comment on or share a company's Facebook posts?
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How to Identify the Best Customers for Your Business
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.