Marketing

To improve online communities, companies need to enhance communication among custoemrs.

To gain from social coupons, businesses should craft deals carefully — without giving too much away.

Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.

Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.

What increases the chance of "retweeting," so company tweets are shared with recipients' networks?

Lessons for managers who are listening to social media.

A study found that certain marketing techniques can influence a company's stock market valuation.

Should you price a consumer product at a price that ends in 99 cents — or price it at a round dollar amount?

Sophisticated relationship management resources alone won't make customers more loyal.

Project leaders should frame projects the same way marketing managers frame branding efforts.