Marketing

The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?

What determines whether or not an internal social media initiative brings business benefits?

Though online retailers have unlimited trading areas, they must learn where to best find customers.

John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.

SAPs ten-year-old online network has nearly three million members.

Almost any business can improve its pricing performance, if it broaches pricing in a structured way.

To improve online communities, companies need to enhance communication among custoemrs.

To gain from social coupons, businesses should craft deals carefully — without giving too much away.

Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.

Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.