Which retail customers will return to in-person shopping as the economy reopens — and why?
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Growth Opportunities for Brands During the COVID-19 Crisis
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
The Experience Disrupters
A new species of disrupter has great products but offers even better experiences.
Dating Disruption — How Tinder Gamified an Industry
Tinder’s entrance into the dating app industry was a literal game changer.
Building A Customer Centric Culture
From supply chains to user ratings, this guide, a compilation of insights from MIT SMR, offers advice for each step of the customer journey. As customers grow more discerning and have more information at their fingertips, leaders need a guide to help them attract, satisfy, retain, and even win back the powerful consumer.
The Magic That Makes Customer Experiences Stick
The most memorable experiences are suffused with emotion — not extra features or value for money.
Leading With Next-Generation Key Performance Indicators
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
10 Principles of Modern Marketing
Lessons from technology marketing industry leaders in the digital era.
Machine Learning in the Healthcare Industry
With oftentimes overwhelming quantities of data to contend with, machine learning could help the health care industry lessen its reliance on intuitive decision-making.
Designing Customer-Facing Experiences
Digital Strategy Guide Most companies are still learning how to design their digital selves for efficiency. This collection of articles from MIT Sloan Management Review examines how organizations are thinking about designing their processes, systems, and data in ways that discipline their core operations.