Marketing

Brand builders can reach skeptical audiences with relevant taglines, compelling content, and creative engagement tactics.

Direct mail is reemerging as a profitable marketing channel as digital ad clutter fatigues consumers.

Research finds that some types of new products fare better than others in a downturn, particularly as it nears a recovery.

What brands stand for is shaped as much by the consumers who adopt them as the marketers behind them.

Boost profitability and customer satisfaction with strategies that cut subscription services’ last-mile delivery costs.

How consumer desire for sustainability is powering the first demand-driven, transformative megatrend—and how business leaders can make the most of this important moment.

Many marketing teams struggle to identify metrics that will support business strategy. A change in approach can help.

Recent research shows that social media influencers with small audiences can deliver big payoffs for brands.

Marketing leaders who understand the full value of a benefits-first perspective can help their companies better compete.

Companies are best served by a CMO whose skills and knowledge align with their needs at their particular growth stage.