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Employer Branding Is the New Marketing Imperative

Employees’ leverage at their companies has only been increasing, as has their willingness to seek greener pastures elsewhere when their employer’s values and actions don’t reflect their own. It’s no surprise, then, that building a brand that can attract and retain talent — employer branding — has moved to the top of the C-suite agenda. The authors discuss why marketers are uniquely suited to lead such efforts and provide three best practices to help CMOs and their teams navigate employer branding.

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