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Design Your Marketing Organization to Fit Your Company’s Growth Stage

The unique needs of companies at different growth stages are best served by a marketing organization designed to meet the organization’s goals and a chief marketing officer with the right skills. Early-stage companies need a scrappy generalist, developing companies need a scale specialist, and mature companies need a strategic marketing leader. Based on research and interviews with 100 CMOs, the authors identified three key traps in designing marketing organizations and ways to avoid them.

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