How Ferrari Hit the Brakes on a Deepfake CEO
In July 2024, a Ferrari executive received several WhatsApp messages that appeared to have been sent by CEO Benedetto Viga. But this was a deepfake — a highly realistic video, image, text, or voice that has been generated using technology, including AI. This scam attempt is a wake-up call for organizations and executives and offers important lessons. Here, deepfake experts share seven steps organizations can take to protect their financial assets and reputations from deepfake threats.