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Driving Sustainable Success

By focusing on increasing operating efficiency, uniting their employees behind a common goal, and being more open to innovation, many companies today are finding that they are having a more positive impact on society while building a better business.

In this collection, you will learn:

  • Why more companies today serve their stakeholders first, not their shareholders
  • The unexpected profits to be found in sustainability initiatives
  • How to reorganize for sustainability

Articles included with this collection:

How to Become a Sustainable Company By Robert G. Eccles, Kathleen Miller Perkins, and George Serafim

The Benefits of Sustainability-Driven Innovation By David Kiron, Nina Kruschwitz, Martin Reeves, and Eugene Goh

The Shareholders vs. Stakeholders Debate By H. Jeff Smith

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