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Ask Sanyin: What Matters Most in Evaluating New Opportunities?

We often prioritize money and prestige when choosing what activities or jobs to pursue. CEO coach Sanyin Siang suggests taking a broader view of what matters — not just financial or reputational capital but also three other kinds of capital: intellectual, relational, and joy. She suggests looking at opportunities not just in terms of how they enhance your own capital but also in terms of the value you could contribute.

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