Articles

Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.

Deepak Agarwal, LinkedIn's director of relevance science, details how his company uses data and analytics.

The answer to that simple question may reveal a lot about your organization.

Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.

Q&;A with Caesars' chief analytics officer on centralizing the company's analytics functions.

David Bresch, Head of Sustainability at Swiss Re, discusses the reinsurer's approach to climate change.

Should you offer your best prices to new customers or existing ones?

Neel Sundaresan, senior research director at eBay, discusses how eBay uses analytics at every level.

Balanced benchmarking helps companies test their assumptions about service productivity.

MIT Sloan Management Review asked two professors who are sustainability experts to comment on Caesars' progress thus far.