Articles

Smartphone apps that provide consumers with helpful information can improve users' trust in a brand.

Businesses have the potential to be rule makers as well as players in establishing environmental regulations.

As sensors and computer-mediated transactions become universal, Google's Hal Varian warns that organizations need to prepare for a flood of data.

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?

An experiment in social networks shows that key knowledge can be transferred without employees realizing it.

Visits from corporate headquarters to operations in markets such as China are often seen as unproductive.

A company that wants to successfully use analytics needs to make sure its data scientists are fully integrated into business units.

New research shows that mobile advertising targeted to consumers based on their locations can be effective.

NC State's Institute for Advanced Analytics is the first business analytics program in the country — and way ahead of its time.