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Gone Fishing — For Data

When you're dealing with data on the massive scale that a company like GE uses, a data warehouse just isn't big enough to house it all. And organizing it ahead of analysis is more of a burden than a help. GE's CIO Vince Campisi explains to MIT Sloan Management Review why his company is now storing data in a data lake — and how that approach changes the kind of human resources his company is looking for.

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