Articles

Airline Cathay Pacific incorporates data into all its operations to make decision making more efficient. But experience counts, too.

The Holy Grail of modern online marketing is video content that "goes viral." So how does it happen?

There are five options for structuring intellectual property partnerships, ranging from licensing to joint ventures.

National diversity of top management should be a topic of conversation for boards of directors.

Joining the supply and demand sides of an enterprise presents an opportunity for efficiency and value creation.

Research by MIT SMR shows that effective digital strategy is strongly associated with a company’s overall digital maturity.

Research suggests that high levels of employee engagement are associated with higher rates of profitability growth.

Businesses need a new approach to the practice of leadership — and to leadership development.

To prepare for digital disruption, companies need to consider which of four business models to adapt.

Responsible corporate behavior isn’t simply "doing well by doing good." Six structural changes need to be considered.