Articles

The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?

What determines whether or not an internal social media initiative brings business benefits?

Leaders must learn to address complex problems, think critically and question their own assumptions.

A guide to help boards and CEOs decide which type of CSO is ideal for their leadership teams.

Though online retailers have unlimited trading areas, they must learn where to best find customers.

Sustainability programs will not make long-term progress unless boards change how they operate.

The Fall 2012 issue of MIT Sloan Management Review features a number of articles about how companies can use data to win at business.

Kraft Foods' leadership role in bringing Fairtrade Certified cocoa to mainstream consumers.

John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.

Keeping track of data and creating value from it may require more than technology.