Skip to content
Product cover

Are Enterprise Social Platforms All Talk?

Past research into enterprise collaboration tools suggests they suffer because not enough people contribute. The authors point to the opposite problem: Too many people mimic consumer social media and post mainly to enhance their reputation, while too few are willing to engage with the contributions of others. The authors identify four types of participants and propose strategies for encouraging more social interaction and less self-promotion.

Purchase Options

Educator and Student Discounts Available. Learn more »