Marketing

To win the 2025 holiday shopping season, retailers must align customer experience with changes in consumer behavior.

New research shows how in-store bars and cafes, delivery apps, and subscription programs affect shoppers’ buying habits.

Brand builders can reach skeptical audiences with relevant taglines, compelling content, and creative engagement tactics.

Direct mail is reemerging as a profitable marketing channel as digital ad clutter fatigues consumers.

Research finds that some types of new products fare better than others in a downturn, particularly as it nears a recovery.

What brands stand for is shaped as much by the consumers who adopt them as the marketers behind them.

Boost profitability and customer satisfaction with strategies that cut subscription services’ last-mile delivery costs.