How Grocery Retail Innovations Change Customer Behavior
Grocery retailers invest heavily in customer experience innovations, but do they pay off? Research on in-store food and drink services, third-party delivery partnerships, and subscription-based delivery programs reveals complex outcomes. In-store bars and cafes boost sales and foot traffic but are costly to establish and maintain. Delivery apps risk increased competition and fewer impulse purchases. And subscription programs drive higher spending but risk cannibalization and increased costs.
