Action Packs

Leaders must shift from assigning blame to building shared narratives of accountability into day-to-day operations.

Large language models are transforming marketing research by enabling faster, cheaper insights through digital twins.

When expanding to a new market, select initial users wisely: They can provide crucial feedback that drives expansion.

Venture studios help corporations innovate but require specialized resources, governance, and commitment to succeed.

Nearly half of M&A deals fail. A new framework can help leaders spot the risks before they become corporate divorces.

Data analysis reveals that companies that make bold investments amid volatility often outperform more cautious peers.

Companies can profit by reviving and reimagining past technologies to meet today’s consumer needs.