Action Pack — Profiting From Retro-Innovation
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About the Article
How to Profit From Retro-Innovation
By Vijay Govindarajan, Tojin T. Eapen, and Gautham Vadakkepatt
Retro-innovation involves reviving products from the past and updating them for today’s consumers. Driven by wellness concerns, demand for durability, and an authenticity crisis in the AI era, companies like Analogue, HMD Global, and Polaroid are succeeding by mastering legacy management, creating fusion offerings, and using multifaceted design. Successful product revivals require identifying which elements to preserve, which to modernize, and how to blend analog appeal with digital capabilities.
