What Kind of Chief Purpose Officer Does Your Company Need?
The chief purpose officer (CPO) role is a relatively new addition to the C-suite but growing in popularity. A recent study of CPOs finds that they tend to fit one of four archetypes — architect, visionary, PR strategist, or activist — depending on where the company is on its purpose journey and what the purpose initiative is meant to accomplish. Learn which approach is the best fit for your organization.
