You’re Going Digital — Now What?
Plotting digital change is heady, exciting stuff. But success depends less on inspiration at the 30,000-foot level than on the way people on the front lines implement new digital tools. Most leaders aren’t laying a foundation for employees to succeed, largely because they don’t have any idea what really happens at the ground level. To avoid that fate, they must understand the phases of digital adoption and then plan in reverse to create the right conditions.