Why Fast Fashion Has to Slow Down
Much of the fashion industry trades on speedy design-to-sale and a culture of disposability. Although this business model is seductive and profitable, it isn’t environmentally sustainable. A growing number of consumers have begun acting on their environmental values as well as their personal styles and are flocking to sophisticated online options for reselling, renting, and repairing clothes. In the process, they’re creating a countertrend to fast fashion.