Why Corporate Social Responsibility Isn't a Piece of Cake
Corporate Social Responsibility “is fraught with contradictions, subject to political challenges and demands deep commitment,” argue JosÌ© Carlos Marques and Henry Mintzberg. Responsible corporate behavior, they write, isn’t simply "doing well by doing good." Instead, six changes need to be considered, within and beyond our private institutions. These changes include fostering ethical judgment within the enterprise, rethinking compensation and acknowledging the benefits of regulation.