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Why Corporate Social Responsibility Isn't a Piece of Cake

Corporate Social Responsibility “is fraught with contradictions, subject to political challenges and demands deep commitment,” argue JosÌ© Carlos Marques and Henry Mintzberg. Responsible corporate behavior, they write, isn’t simply "doing well by doing good." Instead, six changes need to be considered, within and beyond our private institutions. These changes include fostering ethical judgment within the enterprise, rethinking compensation and acknowledging the benefits of regulation.

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