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The Leadership Challenge -- A Call for the Transformational Leader

The authors purport that a new brand of leadership -- transformational leadership -- is the key to revitalizing large U.S. corporations such as General Motors, AT&;T, General Electric, just to mention a few. Based on the premise that the pressure for basic organizational change will intensify, not diminish, over the years, they argue that transformational leaders must develop a new vision for the organization, mobilize employees to accept and work toward achieving the new vision, and institutionalize the needed changes. Unless the creation of this breed of leaders becomes a national agenda, the authors are not very optimistic about the revitalization of the U.S. economy.

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