Strategy

New research offers insights into choosing the best approach to learn about a foreign market.

From the editor: Reflections on rethinking your business — and other insights contained in this issue.

To reach the "next billion" consumers, multinational companies need to create new networks of local partners.

Another method to pursue growth: Use thought experiments to assess new business model possibilities.

For a decade, China was automatically the answer to many manufacturing questions. That's changing.

When is it smart for multinational companies to relocate top management to other countries?

Companies that are successful at global talent management subscribe to six key principles.

When consumers feel that their choices are restricted, many respond by leaving the market leader.

To decide whether to pursue a global strategy, you need to examine industry dynamics.

Even good ideas can fail if the pilot lacks credibility, replicability and feasibility.