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In a highly regulated industry, active social media engagements need to be carefully conducted.
Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.
Two recent books focus on different aspects of innovation — within and outside the organization.
Viral marketing is an appealing idea, but it doesn't describe how online adoption usually happens.
Managing consumer data courteously can be a way to build a good relationship with customers.
Car-sharing saves money and emissions for drivers, and makes money for the companies coordinating.
Dan Hesse, CEO of Sprint, says that the company's strong focus on sustainability is paying off.
Unless companies communicate their CSR achievements wisely, they risk being accused of greenwashing.
Cisco's social educational platform, Learning@Cisco, is a key hub for people in IT around the globe.
The 2012 Sustainability Report by MIT Sloan Management Review and BCG sees more companies reporting profits from sustainability practices.
