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Nestl̩'s global marketing head Pete Blackshaw talks about the challenges of managing social media.
Public perceptions of corporate irresponsibility are shaped in subjective, yet predictable, ways.
A three-question framework can help companies identify the most strategic sustainability issues.
Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.
Q&;A with Caesars' chief analytics officer on centralizing the company's analytics functions.
David Bresch, Head of Sustainability at Swiss Re, discusses the reinsurer's approach to climate change.
Should you offer your best prices to new customers or existing ones?
The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.
Neel Sundaresan, senior research director at eBay, discusses how eBay uses analytics at every level.
MIT Sloan Management Review asked two professors who are sustainability experts to comment on Caesars' progress thus far.
