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Airline Cathay Pacific incorporates data into all its operations to make decision making more efficient. But experience counts, too.

American health care is undergoing a data-driven transformation — and Intermountain Healthcare is leading the way. This MIT Sloan Management Review case study examines the data and analytics culture at Intermountain, a Utah-based company that runs 22 hospitals and 185 clinics. Data-driven decision making has improved patient outcomes in Intermountain's cardiovascular medicine, endocrinology, surgery, obstetrics and care processes — while saving millions of dollars in procurement and in its supply chain.

The Holy Grail of modern online marketing is video content that "goes viral." So how does it happen?

There are five options for structuring intellectual property partnerships, ranging from licensing to joint ventures.

National diversity of top management should be a topic of conversation for boards of directors.

Joining the supply and demand sides of an enterprise presents an opportunity for efficiency and value creation.

Research suggests that high levels of employee engagement are associated with higher rates of profitability growth.

Coca-Cola uses forward-looking analytics to understand its customer base and international distribution network.

Across a broad swath of industries, multinationals are losing ground in emerging markets to local players.

The 2015 Data & Analytics Report by MIT Sloan Management Review and SAS finds that talent management is critical to realizing analytics benefits.