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Coca-Cola's Unique Challenge: Turning 250 Datasets Into One

At The Coca-Cola Company, one of the big challenges is how to understand customers who are a long pipeline away in the inherently intermediated world of hundreds of Coke bottlers. That means moving toward newer technologies to do more forward-looking analytics versus backward-looking analytics, says the company's Remco Brouwer and Mathew Chacko.

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