The automotive sector believes that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean it invests in that ambition.
Reports
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Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI at Scale
MIT SMR’s 2018 Global Executive Study and Research Report on AI and strategy shows early leaders are building competencies and pushing forward in their AI efforts, with any eye toward scale and revenue generation over cost efficiencies.
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Improving Strategic Execution With Machine Learning
MIT SMR’s 2018 Strategic Measurement study reveals how organizations using ML to enhance KPI-driven decision-making are pulling ahead of their competitors.
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Using Analytics to Improve Customer Engagement
The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review finds that innovative, analytically mature organizations make use of data from multiple sources: customers, vendors, regulators, and even competitors. The report, based on MIT SMR’s eighth annual data and analytics global survey of over 1,900 business executives, managers, and analytics professionals, explores companies leading the way with analytics and customer engagement.
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Reshaping Business With Artificial Intelligence: Closing the Gap Between Ambition and Action
Disruption from artificial intelligence (AI) is here, but many company leaders aren’t sure what to expect from AI or how it fits into their business model. Yet with change coming at breakneck speed, the time to identify your company’s AI strategy is now. MIT Sloan Management Review has partnered with The Boston Consulting Group to provide baseline information on the strategies used by companies leading in AI, the prospects for its growth, and the steps executives need to take to develop a strategy for their business.
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Achieving Digital Maturity
In the 2017 Digital Business Report, MIT SMR and Deloitte find that digitally maturing companies are achieving success by increasing collaboration, scaling innovation, and revamping their approach to talent.
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Corporate Sustainability at a Crossroads
In the final report of our 8-year study of how corporations address sustainability, MIT Sloan Management Review and The Boston Consulting Group examine the crossroads at which sustainability now finds itself. Despite sociopolitical upheaval that threatens to reverse key gains, our research has shown that companies can develop workable — and profitable — sustainability strategies to reduce their impact on the global environment by incorporating 8 key lessons.
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Analytics as a Source of Business Innovation
The 2017 Data & Analytics Report by MIT Sloan Management Review finds that companies that embraced analytics have begun to find new ways to derive strategic benefit from analytics.
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Data Sharing and Analytics Drive Success With IoT
The IoT creates connections among organizations and their customers, suppliers, and competitors.
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Aligning the Organization for Its Digital Future
Digitally savvy executives are already aligning their people, processes, and culture to achieve their organizationsÃ? long-term digital success.