Marketing

At LinkedIn, the sales staff has become well-versed in the use of social media tools to open doors.

Nestl̩'s global marketing head Pete Blackshaw talks about the challenges of managing social media.

Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.

Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.

Should you offer your best prices to new customers or existing ones?

Product selection is one of six significant drivers of customer satisfaction for e-retailers.

Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.

In a highly regulated industry, active social media engagements need to be carefully conducted.

Viral marketing is an appealing idea, but it doesn't describe how online adoption usually happens.

Managing consumer data courteously can be a way to build a good relationship with customers.