Marketing

Smartphone apps that provide consumers with helpful information can improve users' trust in a brand.

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?

New research shows that mobile advertising targeted to consumers based on their locations can be effective.

To thrive in today's retail environment means reexamining how both information and products are delivered.

New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.

Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.

NestlÌ© UK had customers vote for a new candy bar flavor — and increased customer engagement.

For most companies, pricing has long been a sensitive, private affair. But what happens when you outsource some pricing choices to customers?

Audi wants customers to "trade up" cars as as easily they upgrade software.