Marketing

Big data analysis can help geographically distributed companies monitor customer satisfaction.

State Street navigates the rough waters of using social media in international finance.

As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.

DBS Bank is remaking itself from a transaction company to an information company using emerging technologies.

Consumer trust in online ratings may be misplaced, according to recent research.

Emphasizing customer participation is an important vehicle for generating valuable repeat business.

Research suggests that a good corporate logo can have a positive effect on customer commitment.

At LinkedIn, the sales staff has become well-versed in the use of social media tools to open doors.

Nestl̩'s global marketing head Pete Blackshaw talks about the challenges of managing social media.

Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.