Marketing

Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.

Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.

What increases the chance of "retweeting," so company tweets are shared with recipients' networks?

Lessons for managers who are listening to social media.

A study found that certain marketing techniques can influence a company's stock market valuation.

Should you price a consumer product at a price that ends in 99 cents — or price it at a round dollar amount?

Sophisticated relationship management resources alone won't make customers more loyal.

Project leaders should frame projects the same way marketing managers frame branding efforts.

When consumers encounter negative information about a company, its reputation for corporate social responsibility can help--but only sometimes.

Want to increase sales of a bundle of goods or services that includes both pleasurable and utilitarian items? Research suggests that a discount will increase sales more effectively if it's offered on the pleasurable item.