Marketing

Though online retailers have unlimited trading areas, they must learn where to best find customers.

John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.

SAPs ten-year-old online network has nearly three million members.

Almost any business can improve its pricing performance, if it broaches pricing in a structured way.

To improve online communities, companies need to enhance communication among custoemrs.

To gain from social coupons, businesses should craft deals carefully — without giving too much away.

Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.

Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.

What increases the chance of "retweeting," so company tweets are shared with recipients' networks?

Lessons for managers who are listening to social media.