Innovation

When expanding to a new market, select initial users wisely: They can provide crucial feedback that drives expansion.

When expanding to a new market, select initial users wisely: They can provide crucial feedback that drives expansion.

Venture studios help corporations innovate but require specialized resources, governance, and commitment to succeed.

Venture studios help corporations innovate but require specialized resources, governance, and commitment to succeed.

Sustaining long-term growth requires that mature companies establish a permanent innovation function.

Starting the innovation process with open-ended exploration rather than a defined problem can yield more viable ideas.

Salespeople pitching entirely new products fear appearing incompetent. Leaders must stress collaboration over expertise.