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Creating Effective Dialogue About Corporate Social Responsibility

Corporate social responsibility initiatives run the risk of being seen as insincere. However, there are ways that companies can thoughtfully — and effectively — engage with the public about social issues. The authors make four suggestions for companies that are hoping to engage in a credible CSR dialogue with stakeholders. They include cultivating a balance between controlling and cocreating the dialogue, and creating platforms that invite stakeholders to influence the implementation of CSR initiatives.

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