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  • How Business Education Must Change

    Schools have to emphasize information, innovation and integration.

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  • How to Prevent Your Customers From Failing

    As companies use self-service technologies, responsibility for service quality shifts to customers.

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  • Keeping Trade Secrets Secret

    Companies are incurring enormous losses from the misappropriation of their trade secrets. In a 2002 survey of more than 130 firms, 40% reported actual or suspected losses, and the data suggest the true figure might be significantly higher. The study also estimated that the companies represented by the survey participants -- the Fortune 1000 corporations and 600 additional small and medium-sized companies -- were likely to have experienced trade-secret and other intellectual-property losses of more than $50 billion during a one-year period. Research has shown that the biggest threat to a company's trade secrets comes not from spying competitors but from within: current and former employees. Consequently, the protection of trade secrets is largely a managerial issue, and firms need to take the appropriate measures to ensure that employees keep trade secrets from leaking. But many organizations make a number of crucial missteps, sometimes failing to implement the right precautions or relying on a well-intentioned but ineffective practice -- or worse, a wrongheaded policy that only leads to more information being divulged. The following are the most common mistakes: giving short shrift to new-employee orientations, not communicating regularly with employees, signaling to employees that they aren't trusted, punishing instead of helping employees, not practicing what is preached, forgetting to clarify who owns ideas, defining the scope of trade secrets too narrowly and failing to address the subject of departing employees. By avoiding such mistakes, companies can help ensure that their trade secrets indeed stay secret.

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  • Proven Practices for Effectively Offshoring IT Work

    Fifteen best practices can accelerate learning and make outsourcing worthwhile.

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  • Satisfaction Begins at Home

    To find out how well you are serving your customers, ask your employees.

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  • The 12 Different Ways for Companies to Innovate

    AåÊframework called the "innovation radar" can help companiesåÊidentify opportunities for innovation.

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  • Why Do Good?

    The author examines the questions of why individuals behave the way they do and if there is a natural impulse to do good. This article discusses such issues as whether an individual, pursuing his or her own self-interest, can improve the general welfare and whether people have an innate intuition that leads them to do good. In coming to the conclusion that the pursuit of self-interest can produce a lot of good if it is balanced with a bit of societal guidance, the author brings to light issues of corporate governance, performance pay, legal and monetary incentives, and other forms of regulation. It is in these arenas, the author points out, that intuition, rather than a more empirical approach, can best be put to good use. He argues that intuition has been lacking from the more utilitarian view of economics and management and that, generally speaking, a blend of both approaches is optimal.

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  • Attractive By Association

    When targeted promotions appeal to non-targeted customers.

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  • Behind the Cost-Savings Advantage

    Multinationals are finding it increasingly important to match the strengths of their subsidiaries' host economics to their strategic needs.

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