Articles

State Street gives itself a data and analytics makeover to meet the challenges of a changing industry.

The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It's using social media to help.

People who are "different," behaviorally or neurologically, can add significant value to companies.

Audi wants customers to "trade up" cars as as easily they upgrade software.

For KLM, social business developed in response to an epic customer service crisis.

Chinese companies are reengineering new product development in ways that reduce lead times.

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.

The implications of a chief analytics officer for strategy and for long-term planning.

Four key steps can help a new initiative create value for both the company and the public.

A survey by MIT SMR and Deloitte shows companies starting to derive real value from social business.