Articles

Putting data and analytics to work hasn't just helped Ford more competitive — it has transformed the company's processes.

Digitization has not resulted in increased productivity growth. A University of Chicago economist explains why.

Three experts provide their responses to the article "How Useful Is the Theory of Disruptive Innovation?"

A successful innovation developed by Cisco's R&;D unit in India offers practical insights.

Social media provides a game-changing opportunity to support innovation and new product development.

Crowdfunding backers are important for the feedback, ideas, and word of mouth they provide to entrepreneurs.

Managers today expect computing technology to augment rather than replace the work of humans.

There are positive correlations between improvisation in product development and team performance.

Products connected to the Internet of Things are providing unprecedented levels of information.

Despite their importance, five popular marketing metrics are regularly misunderstood and misused.