Articles

For most companies, pricing has long been a sensitive, private affair. But what happens when you outsource some pricing choices to customers?

Research into how the sports world uses data offers five lessons that almost any business could adopt.

"Lean" programs can be powerful tools for improving performance "Ò if managers know what to expect.

State Street gives itself a data and analytics makeover to meet the challenges of a changing industry.

The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It's using social media to help.

People who are "different," behaviorally or neurologically, can add significant value to companies.

Audi wants customers to "trade up" cars as as easily they upgrade software.

For KLM, social business developed in response to an epic customer service crisis.

Chinese companies are reengineering new product development in ways that reduce lead times.

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.